We create and promote brands
 
 

Improving the performance of your website is only one click away

 
 

A Marque free website audit will examine up to 100 pages on your site and provide you with a full report of the health of your website and offer suggestions to help you improve your online presence.

 
Interview
 

01. INTERVIEW

An initial 15 minute phone consultation so we can learn a little more about your business and any specific issues you want to address in relation to your website.

 
Comprehensive report
 

02. COMPREHENSIVE REPORT

We’ll audit your website’s visual and user experience, content, marketing and technology and provide an in-depth report.

 
Recommnedations
 

03. RECOMMENDATIONS

As part of the report, we’ll also provide recommendations on how to address any shortcomings and how to make improvements.

 
Consultation
 

04. CONSULTATION

A final consultation call to discuss your report and address questions or concerns you may have.

Free web audit

 

Fill out the form below to receive a free web audit.

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Marque
Capability

Branding

Marque is a brand agency that provides brand consultancy, design, digital and delivery services. We create brands for starts ups and refresh established company brands, with one objective in mind – to generate major performance improvements. We do this by developing repositioning strategies that not only improve brand marketing and customer experiences, but grow leadership and generate significant returns on investment.

 

Brand Development

Brands are developed by tapping into your business or organisation’s unique qualities. The development process is about digging deep and defining what really matters, what makes a brand special or different, how people experience and interact with a brand and these things influence people to believe, buy, advocate and become life-long friends.

Brand Strategy

We’re experts at distilling complexity and defining the brand’s purpose, what it stands for, it’s difference, positioning, relationships, personality and what it offers and how it provides value. It’s these attributes that in combination create the brand strategy: a blue print for the brand’s future.

 

Brand Improvement

Our brand improvement process enables us to create stand out brands that genuinely differentiate, build enduring connections and stronger relationships, engender greater loyalty, provide great customer experiences and most importantly sell. We use a range of auditing tools – brand, website and advertising.

Brand Delivery

This when we create the assets you need to unveil your brand to the world, from launch activities and advertising campaigns through to cultural programmes, environmental graphics, comms collateral and digital assets.

 

Brand Advertising

In the first instance, brand campaigns need to be targeted and while they will often raise awareness, change perceptions and attract attention, good campaigns always address a clearly defined objective, e.g. targeting new markets, improving relations, generating more sales,  encouraging more visits, leads or converting enquiries into sales.  And they need to work hard from the get-go. The big idea, or concept needs to be strong enough to turn up the brand volume, to produce an emotional kick and have the versatility to work hard through all channels, above the line, digital and print.

 
 

Audits

 

Brand Audit

A brand audit is often undertaken for a range of reasons, e.g. to confirm a suspicion, better assess a repositioning opportunity, measure visibility, awareness and reputation or measure the degree of alignment between a brand’s image and identity. Whatever the reason, lifting the lid and fossicking around can pay big dividends, the most of important of which is to better win hearts and minds.

Website Audit

While every brand touch point needs to deliver a return, the performance of a brand’s website is often the most important because it’s open 24/7. An audit examines and recommends design, information architecture, content and content hierarchies improvements in order to improve a site’s performance by attracting more visitors, improving the user experience and generating greater conversion rates. Similarly auditing a site’s social media, content marketing and optimisation strategy will enable improvements in reach and search engine rankings.

Advertising Audit

Are you getting the best return for your marketing spend? This type of audit is not about compliance, but interrogates what is and isn’t working, e.g. campaign ideas, creative execution, activations, messages, channels and spend, so improvement recommendations can be made. This service is particularly important for SME’s that don’t have large advertising budgets and need to achieve measurable returns for every dollar of promotional spend.